Miso Japanese!

Location of Nagano Tokyo=Metropolis

Location of Nagano Tokyo=Metropolis (Photo credit: Wikipedia)

Our miso paste is made in the Nagano Prefecture in Japan; an area known for its production of superior miso paste. The climate and water of that region is deemed historically to be the perfect place for making this Ancient superfood.

No wonder Nobu sources from the same region and shares the same supply as Miso Tasty!

To help us with understanding how best to work with Japan, we have enlisted the help of Yoshiko, here pictured, to help us with some interpretation of the culture and language.

Here she is tasting our Miso Tasty soups for the first time:

Yoshiko2 (Large)

Nervously, I asked her for what she thought of the Spicy Aka that she tried:

“It has a distinctive flavour of sansho…and this wakame has a good bite as well…it is not too soggy…it tastes really quite authentic..I would say so. “

I was really, really, quite chuffed with this feedback. Yoshiko is an amazing homecook, housewife and of course, Japanese! So this was high praise indeed. Hoorah!

Yoshiko1 (Large)

Miso + Ginger Glazed Salmon

This is a super easy recipe for a mid-week supper. It is pretty quick to make too, making it a regular feature on my dinner table.

Miso Glazed Salmon 2

Miso and salmon go wonderfully together; the sweet juiciness of the salmon is a match made in heaven with the salty moorishness of the miso. That sweet-then-salty balance of flavours is so key to the Japanese flavour profile, if you like Japanese food, you will love this.  The key is to have the oven very hot by the time you put the salmon in, so that it starts to cook instantly. The danger is for the salmon to dry out (especially if the piece of fish is a large one, chop it into smaller pieces) so the knack is to bravely cook for only a short period of 10-12 minutes on a super hot grill, until the top is charred and the inside is just cooked.

Ingredients

600g of Salmon, skin and bones removed.

2 tablespoons of white miso paste

2 tablespoons of mirin

1 tablespoon of light soy sauce

1 tablespoon of brown sugar

1 handful of chopped spring onions

1 tablespoon of finely chopped ginger

Miso Glazed Salmon 3

First, wash then dry the salmon with some paper towels. Pre-heat the oven by putting it on the grill.

Then make the marinade in a bowl; mix the miso paste, mirin, sugar, soy sauce, and brown sugar, until smooth.

Next, with a tablespoon, smear it all over the top of the salmon, nice and thick, on one side only. This is to get the flavour deep inside the miso. If you have the time, marinade it over night, but if you are getting it ready for dinner, 30 minutes, covered in the refrigerator can suffice.

Once you are ready to cook it, take a spoon and scrape off about half of the miso on the salmon. This is very important, since if you leave it all on the salmon it will be far too salty. What you want is a thin 2mm thickness of miso left on the top of the salmon, which, on contact with the grill will char wonderfully.

Finally, sprinkle with the ginger and spring onions, put on a foil lined tray, and into the oven for 10-12 minutes. Keep an eye on it, so that it does not burn.

When you pull the salmon out, it will be dark and glazed on the top, and moist and juicy on the inside. It should not be solid – if you put a table knife through the salmon, it should cut through very easily. If there is still too much ‘give’ in the salmon i.e. it has not cooked through, put it back in the oven for 2 minutes intervals; keep checking until it is just cooked.

Miso Glazed Salmon

Enjoy, with steamed jasmine rice and some greens such as garlic spinach or asparagus.

Asparagus with Miso Wafu Sauce

Even though I am starting up a food business, I seem to spend most of my time in front of a computer..!

No day seems to be long enough to fully stay on top of emails, to have meetings, to chase suppliers on the phone, to keep our social media up to date… what happened to all the cooking I was meant to be doing!?

Determined to rectify this, and with asparagus season in full swing, I decided to make a light summery dish that features my favourite sweet stems, and a moorish miso dip that you can use on various other different dishes.

The brown miso flavour is so versatile, it really works well on green vegetables, as a dip, or even as a noodle sauce.

Asparagus_with_sides

Here is a recipe for grilled asparagus with my own miso wafu dressing.  ’Wafu’ basically means a  ’Japanese-style dressing’  that is like a vinaigrette in style, using soy sauce as a base. However, I have adapted it slightly, by adding a bit of miso and sesame oil to give it a bit of texture and sweetness.

Ingredients 

Asparagus stems – 1 bunch

2 tablespoons sunflower oil

Salt and pepper to season

For the dressing:

1 tablespoon brown or barley miso paste

1 tablespoon sesame oil

1 tablespoon rice vinegar

2 teaspoons of grated ginger

1 teaspoon of black and white sesame seeds, toasted.

Recipe 

Snap the woody ends of the asparagus, brush the spears with sunflower oil and season with salt and pepper.

Grill or griddle them for a 5 minutes…

Asparagus_grilled

Turn them over to make sure they are tender and brown  all over.

While the asparagus stems are still warm, mix all the dressing ingredients together in a separate bowl, and either dot it over the asparagus or leave on the side as a dip.

 Asparagus_close-up

This dip also works well as a noodle sauce to be poured over a simple broth. Here we enjoyed them with some steamed beetroot, pickled cucumbers, and a bowl of steaming rice noodles.

Asparagus_noodle _bowl

If you have left over miso sauce, it will keep in an airtight container for several weeks, for use on other green vegetables and over noodles. Super versatile and great to have on hand in your kitchen.

Filming Day: Miso Tasty HQ

Today was a bit out of the ordinary for me, at Miso Tasty.

Instead of being behind a stove or a laptop, today I spent it in front of the cameras!

We were offered to film a short brand video by our lovely friends and neighbours at Television Roehampton who are just 5 minutes away from our offices.  Introducing you to Simon, Ben and Geoff …

Here we are in action!

crew and Bonnie

crew6

Being a bit camera-shy, the guys made me feel totally at ease teaching them how to make miso soup using fresh, top quality ingredients, from scratch.  They interviewed me and prompted me to remember all my lines about how great miso is!

crew9

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As usual, there was plenty of tasting involved!

tasting soup

Shitake mushrooms soaking, ready for marinading.

mushrooms in pot mushrooms 3

Knife-skills made twice as tricky, with several cameras on you!

mushroom chopping

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And the real stars of the show…our miso pastes!

ingredients 5

After a day of filming, we were famished, so we tucked into some shitake mushroom and tofu miso soup, and nasu dengaku with noodles. Watch this space to view our final video, which we will post shortly. Subscribe to our blog to stay tuned!

If you want a short video making of your business, we highly recommend working with the lovely people down at Television Roehamption, who were both super professional and fun to work with. Check out their website to find out more, or email me for an introduction.

Thanks for reading!

Miso Tasty goes to Shanghai!

Just got back from a trip to Shanghai and Qingdao! Exhausted but so worthwhile!

I attended the Shanghai Fine Food and Drink Fair, which, lets just say, if you have ever been to the Good Food Show or the Speciality Fine Food Show in London, then the Shanghai show is basically about 10 times the size. It took me 4 days to cover all the stalls, which gave me just  enough time to visit a couple of our Miso Tasty suppliers too. A busy working holiday!

But first, a trip to China, must start with a meeting with a Panda.

Panda_Shanghai

Below are some of the findings from my trip…

moho_drinks_shanghai

I love the name of this company!

Donkey_milk

Donkey….milk?!? Packaged up like perfume…

Espresso_tea

Someone has copied Nespresso, but for coffee…

Passion_fruit_juice

I love passion fruit, but never seen the juice with pips included??

OK, now back to some relevant miso findings!  I found these fabulous miso soup bowls, which would be perfect for Miso Tasty.

Miso_soup_bowls

These guys make SOUP CAKES. Yes, really! They dissolve in water and expand, like those flannels you used to get in your Xmas stocking from The Body Shop..!  Very cool NPD.

freeze_dried_miso

There were loads of packaging companies selling their wares, at prices much more competitive than in the UK. The problem is that their minimum order quantities can be quite high, but if you are needing a lot (and by that I mean around 100,000 units) then you should definitely look further afield for your packaging production in China. China is so much more open to foreign trade than they used to be.

miso_packaging

shanghai _food_fair

I loved my time in Shanghai, food was fresh and light, and suited me down to a T!

Here I am tucking into some Miso Ramen…

miso_ramen


miso_ramen_soup

with a bit of obligatory Sushi…

Vegetarian_sushi

 

The Final Hurdle: Boxing, Bagging and Other Fun…

In the last couple of weeks, I have visited a total of 8 food making factories. 3 film companies, 4 box companies, 4 collation companies, 2 storage companies and 3 distribution companies. That’s a lot of hairnets, hard hats…and hope!

miso hard hats

Check out these hardhats, disguised as baseball caps – we love them! We are in a last scramble to finalise our manufacturing , and before long, we will be ready to launch!

What this stage means for me, is reccying every supplier who fit the bill, getting prices and completing due diligence on their company. For every part of the product, there will be dozens (if you are lucky) of suppliers!   From the material that your product is wrapped in, to the boxes and trays they will sit in, every piece needs it supplier of materials and labour to put it together.

pickandpack

Then there’s the journey your product goes on; moving it from manufacturer to warehouse, warehouse to customer… and finally there is the people side of it;  Who is going to put a best before sticker on your box? Who is going to put the product inside the box? There are so many layers, it does make you wonder how food companies ever manage to profit!

warehouse wireless

It’s not easy. But it’s pretty good fun!

Hairnets

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You meet all sorts of people on your journey of setting up a food business,  in all corners of the country, or in our case, globe. and you might as well enjoy it!  Having visited so many factories and suppliers now, I know that the most important thing to look for is that you get on with them – you have to click with them, you have to trust them with your baby. No matter how good a price is, you really have to ask yourself, would you choose them as partners to your business?  Always ask  for a tour of the factory, they will kit you up with a labcoat, hard hat or hairnet, ear plugs and sometimes mouth mask too, then you will wash your hands as if you were scrubbing up for E.R. before entering the factory. Have a good nosey and ask lots of questions.

photo 4

Some companies might sniff at you; thinking you are simply too small with volumes that aren’t ambitious enough – don’t work with them! Look for companies that accept you as you are, and are looking to grow with you and alongside you.